DIGITAL MARKETING – IS THE USE OF DIGITAL TECHNOLOGIES FOR BRAND PROMOTION AND SALES INCREASE
Digital Marketing includes:
1. Website Development – A quality website design can have a huge impact on most areas of your digital marketing strategy. Correctly aligned landing pages. User-friendly interface. Creation of the additional opportunities for ordering or buying, paying, selecting, obtaining information about the availability of goods, etc.
2. Affiliate Marketing – Good opportunities for automatization of the marketing campaign. A rich toolkit for analytics and tracking of advertising campaigns.
3. Search Engine Optimiztion – Promotion in the search networks. Internal and external search engine optimization. The main advantage is the long-term effect.
4. Online PR – Building the right PR strategy. Interaction with the media and opinion leaders. Promotion of the brand through PR.
5. Email Marketing – is the strategy aimed at long-term communication with customers. An important aspect is the ability to quickly inform about the products and measure the subscribers’ reaction. Very effective work with the target audience.
6. Google Adwords or Pay-Per-Click (PPC) campaign – Rapid achievement of goals. Spot adjustment to the target audience at optimal costs. Extensive tools for tracking performance.
7. Social Media Marketig – Use of social media as channels for the promotion of companies and other business tasks. Strategy to increase brand loyalty and brand awareness. Optimization of the company’s Internet resources for social media.
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