AGENCY BFC OFFERS COMPLEX MARKETING RESEARCHES
5 reasons why to conduct a marketing research?
1. To identify new consumers and niches in the market
2. To determine the level of supply and demand in the market
3. To get information on the competitiveness of your company in a particular market
4. To set realistic goals for your business
5. To define the marketing policy, main areas of advertising, pricing factors, product distribution channels
MAIN COMPONENTS OF MARKETING RESEARCH
GENERAL MARKET OVERVIEW
Key market indicators – analysis of market development, major trends and factors of influence.
EVALUATION OF MARKET CAPACITY
Key market indicators – volumes of production in quantitative and monetary terms, volumes of import and export, estimation of the internal market, retrospective analysis.
ASSESSMENT OF IMPORT MARKET SIZE (POTENTIAL)
Key market indicators – import volumes, prices, structure of importing countries, trade balance, structure of supplier and recipient companies, terms of delivery (INCOTERMS).
ASSESSMENT OF EXPORT MARKET SIZE (POTENTIAL)
Key market indicators – export volumes, prices, structure of exporting countries, trade balance, structure of supplier and recipient companies (INCOTERMS).
Key market indicators – analysis of competitors, compilation of competitors’ profiles, segmentation of market operators by turnover, specialization, competitive advantages, market concentration level, monopolization level, Herfindahl-Hirschman index.
Key market indicators – analysis of consumers, compilation of customer profiles, segmentation of consumers by income, region, preferences.
Key market indicators – price monitoring, collection of price-lists of key players, analysis of the price structure, pricing principles.
SWOT- АНАЛИЗ РЫНКА
Key market indicators – strengths of the company (industry), weaknesses of the company (industry), existing and potential opportunities in the market, existing and potential threats in the market.
PEST-ANALYSIS OF THE MARKET
Key market indicators – political, economic, social and technological factors of influence on the market.
BCG MATRIX (Boston Consulting Group)
Key market indicators – company’s relative market share, portfolio growth, market growth rate.
FORECASTS OF MARKET DEVELOPMENT
Key market indicators – identification of factors that will influence the market in the future, correlation analysis, construction of predictive models of market development.
DETECTION OF PERSPECTIVE NISSES IN THE MARKET
Key market indicators – assortment analysis, balance of supply and demand by segment.
HOW WILL WE ORGANIZE THE WORK ON YOUR PROJECT?
Step 1. ➡ Identifying the goals and objectives of research
Step 2. ➡ Compiling a roadmap for project implementation
Step 3. ➡ Collecting primary and secondary information about the market
Step 4. ➡ Analyzing it in terms of value for the client
Step 5. ➡ Focusing on interesting, important and key trends
Step 6. ➡ Drawing conclusions and forecasting
Step 7. ➡ Developing solutions to increase the company’s competitiveness and sales growth
Step 8. ➡ Presenting the results of the study
11 years in the field of marketing services and business planning
432 performed projects
8 countries where we have representatives on export marketing (Portugal, Slovakia, Turkey, Azerbaijan, United States, Kazakhstan, Algeria, United Arab Emirates)