Market Research of Aggregator Websites in CIS Countries
Task. Ukrainian holding group was considering entering the market of aggregator websites in CIS and therefore ordered a comprehensive marketing researches in the following countries: Kazakhstan, Belarus, Azerbaijan, Turkmenistan, Moldova, Georgia, Armenia and Russia. Outcome. BFC researched market of aggregator sites in specified countries and built a matrix of attractiveness for future investment purposes. To this end, our experts developed a methodology to assess the importance of factors such as: a) level of informatization of the country, ...
RESPECT FOR THE INDIVIDUAL
Business plan for Development of Business TV Channel in Ukraine
A leading international media company appealed to the BFC experts to develop a business plan for the further development of business media resource in Ukraine (television and web portal). Outcome. The company has prepared a business plan for the development of television in all key areas of its activity, in particular: a) production of daily and weekly analytical programs of business and consumer format and placing them in almost all national television channels; b) attraction of advertisers, and sale of broadcast time; c) the development ...